SKIPPY CRUSHIN’ IT
Role: Creative Director
Associate Creative Director: Eric Anthony // Agency: EventLink Group
Mindset is everything in sport and in life. That’s why SKIPPY encouraged students and student athletes to tackle challenges with confidence as they headed back to campus with the SKIPPY Crushin’ It Tour.
Pre-promoted with a social media blitz and on-campus street teams delivering 5,000 free peanut butter jars to each stop, four Southeastern colleges enjoyed a pop-up tour packed with fun activities for mind and body along with free swag and satisfying peanut butter snacks that kicked off strong school years and successful seasons. In addition to interactive gaming touchpoints that created a “back-to-school hustle” vibe, athlete appearances from college football stars like Sammy Brown and “Jam” Miller stoked students and super-fans alike. Plus, one lucky student’s grind was rewarded by the lead-generating Spread the Success giveaway: A supply of peanut butter for the rest of the winner’s undergrad years. No matter the goal, SKIPPY peanut butter is there to help crush it.
