TUBI RABBIT HOLE ROOM
Role: Creative Director
Design: Zach Becker // Agency: CLAMOR
“Going down the rabbit hole” is more than a phrase to Tubi; it’s an expression of the entire brand. A “rabbit hole” is cleverly used as a visual device across Tubi touchpoints from marketing materials to platform interfaces and even within the logo itself to represent the entrance to a world of limitless storytelling, culture creation and voices to amplify.
That’s why the ESSENCE Festival of Culture was the perfect place to make the rabbit hole—and all it represents—real. The Tubi Rabbit Hole Room rewarded those who entered with an infinitely shareable experience: A mysterious, circular “hole” structure with mirrored signage and giveaways hinted at the infinity room-based content opportunity within.
