DRISCOLL’S SWEETNESS WORTH SHARING TOUR
Role: Creative Director
Design: Kody Goodson // Agency: CLAMOR
The Driscoll’s “Sweetness Worth Sharing” campaign illustrates how ordinary moments can become memories when you add Driscoll’s berries. For its experiential integration, the question became: “What’s the best way to prove that a little sweetness goes a long way?”
The answer? Annual summer tours (five years running) centered on berry sampling and “sweetened” versions of purposefully lo-fi touchpoints. Instead of a standard product sample, guests could order “shareberry-sized” treats made for two and napkins were pulled from a “compliment dispenser.” From there, jotting a kind note on berry-inspired postcards and dropping it in an on-site mailbox brought smiles well beyond the activation space, as did games and photo opportunities.
