BRIGHTSPEED “THE DAY BRIGHTENER” TOUR
Role: Creative Director
Associate Creative Director: Eric Anthony // Design: Zach Becker // Agency: EventLink Group
Brightspeed’s “The Day Brightener” Tour set out to do just what the name suggests: Brighten days with no strings attached to introduce a no-hassle internet provider in signature fashion. To do so, a one-of-a-kind 11’ tall gumball-styled prize machine hit the road for a 34-city tour.
Strategically activated in smaller markets who rarely see a high level of marketing attention, the tour demonstrated how Brightspeed’s partnership with communities goes far beyond the services they offer: They show up, deliver and care for everyone. In this case, that meant bringing a must-see attraction filled with free branded treats and surprises sourced from over 80 local business partners along the route. With each guest’s simple scan of a QR code and twist of a handle, engagement and leads drove up right alongside consumer sentiment and community investment.
